Why are
mineral makeup cosmetics (eg,
bare minerals such as
Bare Essentials
/ Escentuals)
are getting popular these days? Most of us won't remember this, but in the early 20th
century, many cosmetics and skin care treatments were
homemade, and many individuals produced their own
concoctions from herbs, fruits and vegetables pulled from
their gardens to treat their skin.
Just 100 years later, consumers are returning to the notion
that natural is healthier, signs of which we are seeing in
the field of cosmetic preservatives, In many cases synthetic
ingredients may produce results more rapidly, however, with
organic personal care and cosmetics expected to grow into a
US$ 5.8 billion market by 2008, the holistic approach to
personal care has regenerated itself.
What is driving skin care is the desire to preserve our skin
and bodies in their youthful state, and while many people
are solely concerned that their product gets the job done
whatever the ingredients, there is a niche group demanding
that even the preservatives in these anti-aging formulations
be natural.
So, the current trends in the beauty industry is that the
modern cosmetics have become more and more down-to-earth as
in the stuff found in the earth and skin care has been
elevated to a precise science. Beauty perfectionists are
demanding the simplest of ingredients to put on their faces
and the most scientifically advanced formulas to take care
of them, even if they have to travel out of town or shop
online to get what they need. But increasingly, local salons
have become the go-to places for all that's new and
cutting-edge.
The idea of mineral cosmetics first surfaced in the
late 1970s, when it was discovered that the minerals that
originally provided the pigment for most cosmetics were
effective cosmetics on their own. Now, the idea has taken
off, with many beauty pros believing that minerals are the
cosmetics industry's next wave. Mineral make up cosmetics are "pure
color" makeup minus the waxes, oils, preservatives and other
additives traditional makeup contains. The big bonus,
minerals makeup enthusiasts say, is that the make up gives
skin a youthful glow that old-school cosmetics didn't
deliver.
So, if any of us have got sensitive skin, or recovering from
laser resurfacing, a chemical peel, or plastic surgery, we
should go for the mineral makeup. These are made with few,
if any, preservatives (the colors come from the pigments of
inert earth minerals), is much more appropriate for
sensitive and acne-prone skin than conventional cosmetics.
An added benefit for using minerals make up is protection from
ultraviolet rays because of the presence of titanium dioxide
and/or zinc oxide in mineral foundation, pressed and
loose mineral powder, blushes, bronzers, and even eye shadows.
Firms like MD Beauty Inc. are a prominent name in the
mineral cosmetic business through its well established
brands like Bare Escentuals, i.d.
Bare Minerals and MD
Formulations. Bare Mineral is the leading product, ringing
up 70 percent of Bare Essentials sales.
